Ultra Viola is part of Best of Italy, a collection of wines by Wine52.
The brief was to create a wine label inspired by Italian art, architecture, culture, or an iconic Italian
landmark.
Driven by my passion for design, I chose to reinterpret a piece by Ettore Sottsass.
I transformed his iconic bookshelf into a wine production line,
turning the original design into a playful visual representation of the winemaking process.
Cheers!
